Pelican

“To have it all, to have it all, to have it all, and still want more;
One thing’s for sure, one thing’s for sure, one thing’s for sure, we’re all getting older.
So we take a lover, so we take a lover, so we take a lover, waitin’ in the corner,
And before you know it, before you know it, before you know we’re pushing up the daisies.”

David Wilson Creative is teeming with talent. Their music videos are consistently top-notch and this one, a trippy, bisected journey through the wormhole of life – from birth to death and then back again – for The Maccabees, is no exception.

They also uploaded a super-rad making-of video that’s full of fascinating tidbits – like how it was shot entirely in one day (!!!) – as well as insight into their tools, process and inspiration. This quote, from David himself, shows how intentionally he approached each detail of the execution, “What was really important in terms of the edit…was essentially the percussive nature of the track. There’s lots of really nice accents and I really wanted to accentuate that…so we spent a lot of time finessing and working on the objects pulling apart to really make an impact on both the guitar parts and the drums throughout”.

Click here to see more David Wilson Creative work that we’ve posted to the site (Our favorite? Zero hesitation: Let Go) or here to check out their Vimeo account, a treasure trove or rad watchables. Their in-progress Advent series is especially nice. Enjoy!

[ The Maccabees - Pelican via Gizmodo ]