Posts tagged 'Anamanaguchi'


It’s nice to see Anamanaguchi finally make a music video and they went all out for their maiden voyage, tapping long-time Tim & Eric collaborators Daniel Gray Longino and Eric Notarnicola to direct and a whole host of talented animators/artists to pitch-in on the visuals.

The ‘Guch aesthetic isn’t easily pidgeonholed and the surface comparisons that often get drawn between them and ‘video game music’ and/or 90s-kid culture are, from my point-of-view at least, missing the point of what they’re up to. A few months back Tycho wrote about why naked nostalgia grabs are typically unfulfilling and it definitely applies here:

“That’s the trick of nostalgia, and why yoking it is such a dangerous business.  It’s never ‘as good,’ because it can’t be. ‘As good’ wouldn’t satisfy you, now, because you aren’t the person who was satisfied by it anymore, partly because of the satisfaction you felt earlier, but also because of every other force and beam and ray which is always operating on your aggregated being.”

I don’t get the sense that anything Anamanaguchi does is calculated and, even though their style (both sonically and visually) might appear to be borrowed from another decade, it feels inexplicably modern and wholly their own. This is goddamn party music and that shit never goes out of style.

I absolutely love the arcade/clique theme that underscores the whole video and super-dig the pixel art animation sequence that kicks off after Ary is blasted to Furblivion by the L4Z3R R4V3RZ (especially the cameos-created illustrations that run from 2:30-2:33).

Full-screen HD is a must. ENJOY!

[ Anamanaguchi - 「MEOW」 (Official Music Video) ]