I wasn’t sure where this music video – by director/animator/illustrator/designer Martin Allais – was headed but ceased to care once the flowing bursts of animation kicked in at 0:41. It’s bizarre in the best of ways, diverting any effort that might have been paid towards narrative into an all-in exhibition of constantly morphing visuals. The animation shifts between hand-drawn and computer generated but shares a textural sheen that, when combined with the paper craft infused stop-motion, creates an intimate, playful atmosphere.

Technically, this project was ‘unofficial’ which just means My Dry Wet Mess didn’t have to pay a dime for a killer music video. It turns out that the bill was picked up by some generous folks over at IndieGoGo so ‘Cheers!’ to everyone who invested money out of ‘pure trust’, having no idea what Martin would end up creating.

I rather like this new, crowd funded world; thanks (again), internet.

Speaking of which, we’re indebted to ‘Mark I’ for dropping this one in our inbox. Thanks!

[ My Dry Wet Mess - Etcetera ]